Although, it wasn’t until the 1950s that marketing experts began to appreciate customer needs and wants. For many years organizations felt that if they made a good enough product that it will sell itself, but eventually around the year 1930, experts determined that to exceed sale expectations they would have to incorporate a scheme where actual sales people, local and nationwide advertising in newspapers, magazines, and eventually television were involved in their efforts to sell products, hence a new marketing era began. As time passed by, business and marketing strategies began to have a more organized form as educational attainment and experience became more prevalent in human society.

They would state the “need” to customers of why they should purchase their products by creating talking points and sometimes even outlandish demonstrations.

Marketing has been part of business since the biblical times with small markets scattered around town that were owned by farmers, swordsmiths, carpenters and such, that tried to make some type of profit by selling their self-made products to potential customers that happen to be walking by their ancient kiosks. A mini Wells Fargo bank branch inside of a Pavilions grocery store in Anaheim Hills, California (Photo credit: Wikipedia)

Bank customer management software